LorenzoMaría is a brand of cheesecake popsicles in Mexico. This brand aims to create emotional connections with all its customers and those who try their popsicles, as their intention is to evoke childhood memories and the sweet, warm flavors of a delicious dessert.

The identity was designed to reflect the values and feelings of its manifesto, resulting in a popsicle design with pastel colors, incorporating geometric shapes reminiscent of childhood building blocks and games.